Positioning Strategies is a specialized management consulting firm that develops positioning, go-to-market plans, and other strategies for technology companies. The company provides a unique strategy development framework coupled with its partners’ deep understanding of specific technologies and management issues. This combination produces both the timely input of fresh ideas as well as maximum management consensus and confidence.
Positioning Strategies applies a strategy development methodology ― based on its own unique Four Forces of Positioning ™ model ― to the complex issues surrounding product, service and corporate positioning. Without a proven methodology for positioning analysis, the mountain of data is hard to organize and individuals often disagree on the implications of their collective knowledge. Since 1994, this positioning strategy development methodology has been applied equally well to both start-ups and established technology clients in dynamic market environments.