We always base our consulting approach on the Four Forces of Positioning ™ model. The genesis of the model was to show how an extremely broad question ("What should our positioning be?") can be broken down into narrower, more manageable questions and answered in a particular order. We know of no other formal methodology from any source that is designed specifically to produce positioning for high tech companies and products.
Showing smart people how to get together as a team and work in a structured, analytical mode is one of our main goals. For that reason, we welcome and encourage participation in our projects from senior managers outside marketing, especially sales and engineering.
Positioning Strategies has in-depth experience in working with semiconductor, communications and enterprise software companies.